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Individual Entry With Comments

March 21, 2009

I’m a PC

Filed under Computers, Gadgets, Software

I really like this ad…


Here are two more “I’m a PC” ads: Alexa and Adam. All Microsoft ads are here.

From an advertising standpoint, I’m impressed with how Microsoft dealt with the “I’m a Mac/I’m a PC” ads.

It is interesting to compare the contrasting styles of the ads:

  • Hollywood actors vs. real people
  • White background set vs. real places
  • Attacking the competition vs. showing how your product works

By embracing the “I’m a PC” catchphrase and putting a positive spin on it, Apple’s “I’m a Mac” ads are now connected to Microsoft’s “I’m a PC” ads.

Is this why we haven’t seen a new “I’m a Mac” ad since Christmas 2008?

Comments (5)


Please Hammer, Don't Hurt 'Em


Maybe this is one they should have left out....Tron Guy


I'm strangely reminded of this conversation at the Flying Saucer, how interesting!??!! Also, about that bat, I don't think he made it, something about he'd rather die flying around in circles in a cheesy college bar than have to live in Fort Worth a second longer. I don't know what his problem is, its better than Harlingen!

It's a good campaign, but it took an awful long time to roll it out. And their first attempt at a response, the Microsoft Mojave Experiment, was absolutely horrible.

I *really* liked the Mojave experiment, because it is centered on the biggest issue with Vista: misinformation.

The commercial echoed what I've been saying all along: Don't believe the hype. Try it, you'll like it.

...and Windows 7 is even better.

Sent from my Windows 7 PC

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