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Entries From March 2009

March 27, 2009

Microsoft Attacks Apple!

Filed under Computers, Software

This is fun…

<br/><a href="http://video.msn.com/video.aspx?vid=0bb6a07c-c829-4562-8375-49e6693810c7" target="_new" title="Laptop Hunters $1000 - Lauren Gets an HP Pavilion">Video: Laptop Hunters $1000 - Lauren Gets an HP Pavilion</a>


March 21, 2009

I’m a PC

Filed under Computers, Gadgets, Software

I really like this ad…


Here are two more “I’m a PC” ads: Alexa and Adam. All Microsoft ads are here.

From an advertising standpoint, I’m impressed with how Microsoft dealt with the “I’m a Mac/I’m a PC” ads.

It is interesting to compare the contrasting styles of the ads:

  • Hollywood actors vs. real people
  • White background set vs. real places
  • Attacking the competition vs. showing how your product works

By embracing the “I’m a PC” catchphrase and putting a positive spin on it, Apple’s “I’m a Mac” ads are now connected to Microsoft’s “I’m a PC” ads.

Is this why we haven’t seen a new “I’m a Mac” ad since Christmas 2008?

March 1, 2009

UI…from the Future

Filed under Computers, Gadgets, Software

Microsoft posted a *very* slick 2 minute video of user interface concepts they imagine will be in use 10 years from now…


A longer (5 min) version with more focus on the UI’s is here…


Exciting stuff!

Things that jumped out at me:

  • The “transparent” wall conversation between the kid in the US and and the kid in India
  • The single credit card that contains all of your cards
  • The interactive newspaper
  • The arrow on the ground at the airport that leads you where you need to go
  • Zooming in and out by bringing a device closer/further from you
  • The “transparent” coffee cup that shows the liquid level and temperature
  • Devices that are completely wrapped in a screen so the the entire device is a drawing surface


About March 2009

This page contains all entries posted to David's Blog in March 2009. They are listed from oldest to newest.

February 2009 is the previous archive.

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