I really like this ad…
From an advertising standpoint, I’m impressed with how Microsoft dealt with the “I’m a Mac/I’m a PC” ads.
It is interesting to compare the contrasting styles of the ads:
- Hollywood actors vs. real people
- White background set vs. real places
- Attacking the competition vs. showing how your product works
By embracing the “I’m a PC” catchphrase and putting a positive spin on it, Apple’s “I’m a Mac” ads are now connected to Microsoft’s “I’m a PC” ads.
Is this why we haven’t seen a new “I’m a Mac” ad since Christmas 2008?